Shell Directional Policy Matrix - 2276 Words

The Shell Directional Policy Matrix is another refinement upon the Boston Matrix. Along the horizontal axis are prospects for sector profitability, and along the vertical axis is a companys competitive capability. As with the GE Business Screen the location of a Strategic Business Unit (SBU) in any cell of the matrix implies different strategic decisions. However decisions often span options and in practice the zones are an irregular shape and do not tend to be accommodated by box shapes. Instead they blend into each other. Each of the zones is described as follows: * Leader - major resources are focused upon the SBU. * Try harder - could be vulnerable over a longer period of time, but fine for now. * Double or quit - gamble on†¦show more content†¦The Shell directional policy matrix can be used to analyse different business sectors in an industry as well as competitors within a business sector The Approach The general technique of this model can be applied to any business with separate identifiable sectors even though it was developed for the petro-chemical industry. Business Sectors In the petro-chemical environment it is not difficult to identify a business sector as these can be acknowledged as product sectors. These are distinct businesses with well-defined boundaries and substantial competition within the boundaries. Geographical Areas Any geographical area can be analysed but in this industry it has been found that economic blocs such as Western Europe should be measured, as there is usually a greater amount of movement within these blocs than between them. Forecasting Period For most petroleum-based companies a time scale of 10 years is considered, as this is the effective forecasting horizon. Business Sector Prospects. (Horizontal x-Axis) Profitability prospects (or attractiveness) for businesses in the petroleum sector are judged on four criteria 1. Market Growth Rate – market growth is necessary for the growth of sector profits but sectors with the highest growth rate are not necessarily thoseShow MoreRelatedKodak Case Study Essay4195 Words   |  17 PagesEastman Kodak Company 3. Analysis of Strategic Position of Kodak a. Analysis of External Environment i. General Environment ii. Industry Environment iii. Competitive Environment of Kodak iv. Introduction of Directional Policy Matrix v. Apply Directional Policy Matrix to Kodak vi. Conclusion b. Internal Resource Audit i. Physical Resources of Kodak ii. Human Resources of Kodak iii. Financial Resources of Kodak iv. Intangibles of Kodak c. Introduction of SWOT Analysis Read MorePortfolio Analysis5153 Words   |  21 Pages Examining the nature of the product life cycle concept acts as a good introduction to product portfolio models. Several product portfolio models, perhaps the best known of which are the BCG (Boston Consulting Group) matrix, the GE/McKinsey matrix, and the Directional Policy matrix have been adopted by marketers to aid them assess the health of a firm’s product 22 PORTFOLIO ANALYSIS mix. This chapter examines the use and limitations of such models. Portfolio models are useful diagnosticRead MoreA New Approach to Portfolio Matrix Analysis for Strategic Marketing Planning4060 Words   |  17 PagesA NEW APPROACH TO PORTFOLIO MATRIX ANALYSIS FOR STRATEGIC MARKETING PLANNING 1 2 Vladimir Dobrić , Boris DelibaÃ… ¡ić Faculty of organizational science, vdobric@fon.rs 2 Faculty of organizational science, delibasic.boris@fon.rs 1 Abstract: Portfolio matrix is probably the most important tool for strategic marketing planning, especially in the strategy selection stage. Position of the organization in the portfolio matrix and it’s corresponding marketing strategy depends on the aggregationRead MoreBussiness Strategy About Samsung5337 Words   |  22 Pagesorganization can know what it has to do by understanding its meaningful existence. (Finance Maps of world website, 2012). According to Samsung Electronics, mission is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership that the Customers may have the utmost satisfaction. Visions: Samsung’s vision is to deliver innovative digital products and services that make our customers’ lives better, easier and happier throughRead MoreFyffes Strategy3168 Words   |  13 Pagescomply with policies which are designed to reduce the impact of agricultural production on the environment and to ensure safe working conditions and fair treatment for workers in compliance with internationally accepted labour standards. Fyffes had near monopoly status in the UK and has significant subsidiaries, join venture and associates incorporated in many countries such as Ireland, UK, Netherland, Germany, US, Jersey, Costa Rica. Methods Based on the BCG matrix and DPM matrix analysisRead MoreFyffes Strategy3178 Words   |  13 Pagescomply with policies which are designed to reduce the impact of agricultural production on the environment and to ensure safe working conditions and fair treatment for workers in compliance with internationally accepted labour standards. Fyffes had near monopoly status in the UK and has significant subsidiaries, join venture and associates incorporated in many countries such as Ireland, UK, Netherland, Germany, US, Jersey, Costa Rica. Methods Based on the BCG matrix and DPM matrix analysis, thereRead MoreMarket Planning5637 Words   |  23 Pagesfocus the mind). †¢ Define the segment in terms of demographics and lifestyle. Show how you intend to position your product or service within that segment. Use other tools to assist in strategic marketing decisions such as Boston Matrix , Ansoff s Matrix , Bowmans Strategy Clock, Porter s Competitive Strategies, etc. Stage Four - Marketing Tactics. Convert the strategy into the marketing mix (also known as the 4Ps). These are your marketing tactics. †¢ Price Will you cost plusRead MoreContingency Approach11397 Words   |  46 Pagesunpredictability, interconnectedness) with organisational characteristics (i.e. differentiation and integration) to suggest when functional, decentralised, brand management and matrix organisations are appropriate. Figure 1 reproduces the Weitz and Anderson Structure-Environment Match Model, illustrating their adaptation of the 2x2 contingency matrix commonly used in organisation theory. The environmental dimensions (contingency variables) are expressed from low to high along the horizontal and vertical axes. TheRead MoreStrategic Alignment between the External and Internal Business Environment3177 Words   |  13 Pagesto achieve higher response rates from the individual customers. Services: Lastly, the services provided by Tesco are aligned with its overall motto of â€Å"every little helps†. The company has used its after sales department to follow a no question policy, where all returns lead an instant refund to the client. It is noted that the company passes the defected goods back to suppliers with hefty penalty so that similar quality issues do not arise in the future. It should be noted that this very highRead MoreSarap Strategic Management Paper18055 Words   |  73 Pagessupport other adjacent categories in the Sarap portfolio. Sarap packaged soups are available in various retail channels nationwide - supermarkets, groceries, market stalls and sari-sari stores. It is sold at a very affordable price of Php 9.50 per shell box (box of 2 packaged soups) and Php28.00 per pantry box (box of 6 packaged soups). Sarap has an estimated 500 direct hire employees working in different functions in head office whilst there are a thousand or so working in the different factories

Essay about Stem Cells The Future of Medicine - 3292 Words

What if there was a cure for cancer or a treatment for spinal injuries? Would you support the research? What if there was a way that you could repair damaged nerves. Some believe that stem cells may hold the answers to some of these questions. What are stem cells and why should you or I even care about them? Some believe that they are a miracle treatment waiting to happen while others believe that stem cells are highly immoral. Why does so much controversy surround the issue? Why is the conversation of stem cells feared by some and praised by others? To some stem cells are the medical hopes for the future, something for us to hang on to as we do battle with major diseases that include cancer, Parkston’s disease and spinal injuries. To†¦show more content†¦In my research paper I will explain the objections that stem cell researchers and supporters face, some real world examples of stem cell success, I will explain what stem cells are and our potential for using stem c ells in a way that they can benefit Americans as a whole and I will explain what the future holds for stem cell researchers. So what exactly are stem cells and how can they be put to use to help Americans in their fight against deadly disease and nerve damage? There are a million and one hopes for stem cell research. Some believe that stem cells hold the answer for many deadly medical conditions like cancer, spinal injury and damaged nerves. According to Brendan Aylesworth human embryonic stem cells are often described as â€Å"master cells† able to develop into any other type of cell in the human body. According to Evelyn Kelly there are three important characteristics that distinguish them from other cells. First they are unspecialized cells that renew themselves for long periods through cell division. Two under certain conditions stem cells can be induced to become cells with special function, such as cells of the heart muscle or insulin producing cell of the pancreas. Three stem cells give rise to specialized cells called differentiation. According to the University of Utah’s Genetic S cience Learning Center Stem cell therapies are not new. ControversyShow MoreRelatedStem Cell Research : The Future Of Medicine Essay1216 Words   |  5 PagesSince their discovery in the 1980s, stem cells have been considered one of the most exciting concepts in the scientific community. Stem cells represented untold implications for medicine, and for the last three decades researchers have continued to explore the many opportunities stem cell research has to offer. Today, the future of stem cells is still bright, and scientists are closer than ever to successfully implementing their clinical applications. However, stem cell research remains a highly controversialRead MoreStem Cell Research : The Future Of Medicine Or Is It Too Immoral956 Words   |  4 PagesStem Cell Research, Will it be the Future of Medicine or is it too Immoral Ryan Cann Mission College â€Æ' For quite some time now there has been a debate on stem cell research and whether or not the medical applications outweigh the unethical means of retrieving them. There is no easy answer to this question but it is the hope of this paper to make this murky concept a bit clearer. Literature Review To make this subject a bit more clear there are a few things that need to be covered first. AccordingRead MoreStem Cell Research Funding Essay1392 Words   |  6 PagesMcKenzie Wood Mr Schutte English 2 HN 7 December 2017 Stem Cell Research Funding Thomas Edison said that â€Å"[t]he doctor of the future will give no medicine but will interest his patients in the care of the human frame, in diet and in the cause and prevention of disease.† He is saying that doctors will care more about the lives of his patients no what is best for them. He means that they will be investing time in preventing diseases all together instead of momentarily fixing the problem. In his timeRead MoreEssay On Stem Cell Research Funding1299 Words   |  6 PagesStem Cell Research Funding Thomas Edison said that â€Å"[t]he doctor of the future will give no medicine but will interest his patients in the care of the human frame, in diet and in the cause and prevention of disease.† He is saying that doctors will care more about the lives of his patients no what is best for them. He means that they will be investing time in preventing diseases all together instead of momentarily fixing the problem. In his time, he had no idea what kind of technology we would haveRead MoreA Research Study On Stem Cell Research1644 Words   |  7 PagesStem cell research has covered many parts of research today and is growing progressively and becoming more common in research today. These cells have the potential to grow and develop into any other cell type in the body and form or make up the tissues of the body and organs. There are millions of people today who suffer from birth defects or diseases because of damaged cells or tissue. Stem cells give researchers the ability cure a nd replace almost all the cells in the body and help grow new tissueRead MoreStem Cells And The Ethics Behind Their Use1606 Words   |  7 PagesStem Cells and the Ethics behind their Use Stem cells have the capability to become any type of cell. 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Such bacteria and disease stem cells may eradicate and prevent from plaguing people are Alzheimer’s, Parkinson’s Disea se, spinal cord injuries, cancer, and muchRead MoreThe Evolution Of Indued Pluripotent Stem Cells And How These Developments Will Impact The Medical Field1733 Words   |  7 Pagesevolution of indued pluripotent stem cells and how these developments will impact the medical field. Beginning with a comprehensive exploration of the history and discovery of stem cells, it will highlight the challenges historically faced by researchers and medical professionals prior to the discovery of defined factors in adult cells. Using published research for reference, it will describe the process of discovery and modern application of induced pluripotent stem cells, leaning heavily on the originalRead MoreThe Ultimate Life Insurace Policy--Cord Blood Essay1218 Words   |  5 Pagesconsidered science fiction is rapidly becoming reality. 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It is evident that this would be a major breakthrough for modern medicine and it is limitless on the impact it would make to current

It’s raining †Creative Writing Free Essays

It’s raining. It hasn’t rained this hard since the day she left me, the day she told me how she’d sold her ring. It took three months wages to buy that ring, three whole months and she just sold it to a complete stranger, told me she didn’t love me anymore. We will write a custom essay sample on It’s raining – Creative Writing or any similar topic only for you Order Now She’ll be leaving work soon, on her way home. Eleven-thirty, same time she does every night, only tonight is different. Tonight she won’t be getting home. This is the last night those men will look at her. He’s going to sort that out for me. He’ll have to leave soon too; otherwise he’ll miss her, but maybe that would be better. This could be the only chance to free me, I can’t go on, when every move I make depends on her, I can’t let her control my life anymore I need to break free. The world outside is looking even less inviting, full moon. Its overcast the stars are blurred. Well not just the stars, everything is blurred. Something’s not right. This old leather armchair, and the bottom of my brandy bottle grows more comfortable still, the rains angry drops are hammering against the window pane, I don’t think I can stare out the window any longer, this is eating me from inside, what was I thinking, I have to stop him, before it’s too late, before I lose her completely. I’m going to go now, got my coat now I just need to step into the bitter cold New York winter. I haven’t even shut the door properly, there isn’t time. He’ll be leaving now too, his wild scraggly hair will be blowing around in the wind his hands to tired to move it out the way, and I can picture him in my mind, only my vision of him is misty, over the years I have found myself losing touch. Still, he knows what he’s doing, he’s ready. He’ll have no shame; I’ll be the one who has to pick up the pieces. She smiles at me when I think of her, she told me she saved that smile for me, liar. I went to surprise her at work, on her birthday last week. Bought her flowers and everything, then I saw it. She smiled at them the same way; she had that twinkle in her eye for every man in that bar. That’s when I saw him first, through the window of that place. We looked at each other for just a split second, but that was enough to know. She’d hurt him to. The rains pouring down harder still, even me thick trench coat can’t stop it pounding down so hard on me. It’s not pounding as much as my heart though, my hearts pounding like thunder, like a trapped animal, there’s a storm raging inside me, I cant lose her. My feet are getting heavier after every step I take, I can feel a cold sweat rushing all over my body, my hands are gripped so tightly with fear, I can’t run any faster. It’s such a busy place, so full of people all the time, so full of life. Still I feel alone, empty without her. My heart beats faster still, I keep seeing him, first in front of me then behind, he’s going to hurt her. How can it have come to this, why did she have to leave me, things were so perfect. I can see him properly no, there’s no mistaking it he’s just across the road. Weaving in and out of the yellow taxis I think I’m getting closer to him. I’m passing so many trees, the more I pass the less I can work out there shape, i’m losing all definition. Everything seems a blur. The smoky exhausts of the double-parked cars have made the air heavy. Yet even with all the traffic I still feel distant, this place that’s been home for so long suddenly seems a whole new world to me. This is what I imagine it to be without her, lost forever in a world I’ll never be able to clasp, she grounds me, helps me through life, well she is my life. The noise of the city is beginning to fade away as my path leads me away from the busy streets, he’s here. I keep seeing him but then he’s gone, maybe my mind is playing tricks on me. Between my footsteps and my loss of breath my mind is beginning to wonder, back to the day I first met her, when she wouldn’t even notice me whatever I did, I think she changed when she met me, I don’t know , but I can imagine. I think something changed in her after I met him too, it was as if she knew I knew about him. My heart shunted when I saw her, I froze for a second, her blonde hair blew gently in the wind, the full moon was shining through the branches of central park, casting eerie shadows on the path she was walking. She held her umbrella with one hand, while attempting to light a cigarette with the other, her black stiletto heels tapped steadily along the bridge. There he is, lying in wait. Now’s my chance. She just looked right at him, I can see it in his eyes, she knew him, and she knows what he’s going to do. He flicked out the knife that had been gripped in his hand so tightly all this way, he can see me in its reflection, he’s smiling. She’s dropped her cigarette onto the floor and is running, he’s running after her, and I after him. Her heels are sinking into the wet ground, he’s catching her, but I’m catching him. As he wrapped his tired hands around her neck I began to struggle with him, I begged him to stop, and so did she. Her body grew heavy with the dread of what was to come. The knife fell to the ground, I had control, I’d beaten him. I released her from my grip, brushed back my scraggly hair, grabbed her hand, tried to feel for a pulse. There wasn’t one. Then I looked at her hand, it glistened at me, like her eyes used to, her ring she still had it on. Maybe she did still love me. I cried for her to come back to me, the end came anyway. Then I felt it, the ice-cold air flowing over me, around me and through me, she was dead, he had killed her, I had killed her. How to cite It’s raining – Creative Writing, Papers

Nineteen Eighty Four free essay sample

Orwell has depicted technology in 1984. In George Orwell’s novel ‘nineteen eighty four’ Winston and his fellow party members are constantly observed by an array of party technologies designed to spy on the citizens of Oceania and are also used to spread propaganda and enforce obedience among the people. These technological weapons are one of the main influences in the party’s totalitarian rule. The Way that Orwell depicts the use of technology and the way that it has been abused is crucial in understanding Winston’s dystopic world. One of the main points to consider when the author introduces the reader to the array of party machines is that Orwell is demonstrating the potency of the misuse of technological advancement. This is evident in the novel as Winston is constantly in fear of the inescapable extension of the party’s rule, which reaches into every citizens home and life, creating paranoia and distrust, this distrust This allows the party to further increase their hold on the masses as they are now all-seeing and all-hearing, unlike previous dictatorial groups who could not reach every citizen in their homes at all times. We will write a custom essay sample on Nineteen Eighty Four or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another dimension to Orwell’s use of technology is that Winston never knew when he was actually being observed, which has allowed the Party to take advantage of the human psyche and constantly play on Winston’s paranoia. The most obvious indication of observation is the Telescreen, however Winston knows that there could be hidden cameras, microphones or any other number of much subtler forms of observation. This forces him to constantly guard himself even when he may be alone. This vigilance would eventually the citizens out and only makes them more obedient to the wishes of the party. What could be one of the most interesting abuses of modern technology in George Orwell’s ‘1984’ however would be the party’s invention of artsem or as it is more commonly called ‘IVF’. When Orwell mentioned this in the novel he described the fact that the party wishes to eliminate one of the strongest human traits, pleasure. By taking all pleasure out of the sexual act the party continues to separate ties between the family unit, driving apart couples while still creating children. For many readers of the novel when it was first released this was shocking and drove home Orwell’s demonstration of technological abuse. Although George Orwell has created the interesting and unusual dystopic world of Oceania and it is a work of fiction, his prophetic commentary on the use or misuse of technology is startlingly accurate when compared to the modern world. Every minute we benefit from transportation, education and up-to-the-minute communication, and while this technology is being used for the benefit of society at the moment, The modern-day reader cant help but wonder what would happen if this powerful infrastructure was used against all citizens for malicious purposes.